Bead-Charm Bangle Watch

A twenty-three millimetre dial, seven and a half thick, threaded onto a wire bangle that carries the charms rather than a strap: beads, a small flower, a heart, a wing, a butterfly. The listing files ten colour rows and every one of them is a charm set rather than a colour — five on a gold-tone bangle and five on a silver-tone one, mixing pink beads, clear beads, a blue-and-pink pair, an enamel heart and a charm the stall calls a bag. None of the rows includes a box, so the box pictured is styling rather than part of the order. The crystal is ordinary glass and the crown screws down. No water-resistance row is filed, so this page claims none: treat it as a dry piece. The movement is a quartz calibre filed as 618 with the maker left out. The stall will make the bangle to order and will print a buyer logo, so a plain-dial, private-label version is possible. (Bangle opening and charm-plating thickness: TO BE CONFIRMED with the maker.)

• Colour: Gold-tone or silver-tone wire bangle, ten charm sets filed
• Sizes: Dial 23 mm across
• Material: Quartz movement (calibre 618, maker not named); ordinary glass crystal; alloy wire bangle with beads and charms

Ten rows, five charms

Read past the packaging language and the colour field is really five charm sets in two platings. That is a merchandising decision rather than a manufacturing one: pick the two or three charm sets that sit closest to the rest of the bead work, order them in gold tone first, and keep silver as the second plating instead of carrying all ten.

Why a charm bangle sells

It answers the objection a plain bracelet watch gets — that it is a watch pretending to be jewellery. Here the charms do the work, the dial is small enough not to interrupt them, and the piece can be priced against bead bracelets rather than watches. The trade-off is that the charms are the thing customers judge, so samples matter more than the spec sheet.

Why we chose it

Because the charms let a small-dial watch be priced against bead bracelets instead of watches, and because ten rows that look like packaging options are actually five charm sets, which the page spells out.

Care

• No water resistance is filed: keep it out of the shower, the sink and the rain.
• Put perfume on before the bangle, not after — alcohol dulls the plating and the bead finish.
• Store it flat in the pouch so the charms do not tangle with the wire.

Trade only, from 10 units per style. WhatsApp +44 7871 590194 · hello@taverrin.com